I love myths. I love legends. I love urban legends. I also love getting to the grit of the situation and seeing why we believe what we do. The myth that I am tackling today? The myth that we are in another golden age of comedy!
We have already had a golden age of comedy. Depending on who you speak to, they will say that the first golden age of comedy was in the 70’s and some will say the late 80’s through the mid 90’s. This was during what many would consider the height of SNL and other sketch comedy shows, some of the greatest comedy movies of all time, and some of the best stand up specials ever. This was also the era of Live, local, stand up comedy, when people went out to see live comedy and everyone was doing well. This all changed by the turn of the millennium. Comedy clubs started shutting down and it was much harder for an MC or feature to make it. I came along in the mid 2000’s and I was able to see the trend in real time.
Now with companies like Netflix and HBO shelling out big bucks for comedy specials, and the arrival of entire platforms to deliver comedy (Seeso, Laugh or Die, etc.), many are saying this is the second golden age of comedy. I do not believe that. There are many factors for this perception in the rise of comedy, one of them is that viewers are moving from the television and cable box, to the internet. That means that you can consume as much as you want, as long as it is out there. All you have to do is type in “comedy” into YouTube and you are able to watch tons of clips. Comedy specials are a great thing for content companies to invest in. They typically have low budgets, they are a one off, so you don’t have to be invested in a story line, and a lot of the time, you will watch it multiple times. This means that the amount invested goes a long way! It also doesn’t hurt that with the advent of the internet, it is much easier to find and follow your favorite comedian, and it could seem as though we are seeing an uptick when in actuality its access to comedy content.
In the 90’s comedy was everywhere. All you have to do is sit down with an older comedian and they will tell you about all the places in the area that had professional comedy. I think that is why we think comedy took a dip. It wasn’t that comedy was no longer popular, it was because comedy having such a low bar of entry, anyone could call themselves a comedian and start selling comedy to folks that just wanted to go out and have a good time. Consumers started to wise up and that is how you get our current situation. It’s much harder now to sell just generic comedy. What I mean by that is, people are much more reluctant to just watch comedy, especially if there are better things to do. That is why the industry is such a credit drawn industry. People want to know if you are good, and the only way to see that is if they know you have done some things. So, for the middle guys like me, comedy has actually shrunk. Those bars and seedy hotel parlors are gone, so it is much harder to be on the road as just a feature act. More money is going to comedians, but only the top 1%. Jerry Seinfeld and Chris Rock are making 40 and 50 million for specials that will be on Netflix, but if you are hosting at clubs you will not see much difference.
This is not to bag on anyone or any system. I am just stating that it is not a rise in popularity, but a rise in the availability of stuff that people always wanted. Ten years ago, if you wanted to watch that new special, you had to either have HBO or Showtime, or you bought the DVD. Now, you can go to a myriad of places to find great, funny content. Add to that stars that you have seen on TV now coming to comedy clubs, and it could seem as though everyone is back into comedy. People have always loved comedy. Who doesn’t want to laugh? The problem is that there are a lot of things that can hinder a person wanting to go see stand up. Is it in my area? How much is it? When is it over? Will they make fun of my head? These things keep people away from comedy. Now, if you see that funny guy from that funny thing is coming to town, then you may forgo all those negatives and check it out. So, instead of saying comedy is in another golden age, it would be more accurate to say that the lay person is more willing to come out and see the popular people.
So no, comedy is not going through a second golden age. Like everything it ebbs and flows, but it has always been a popular form of entertainment. There are many factors for the perception that comedy is gaining in popularity again. Mainly, the internet. There may be more money being handed out, but it is only to the top percent of comedians, and that is because that is what people want to see. I am not saying that if you are a feature or a MC, to hang up your mic. If anything that means keep pushing so you can work with these kinds of acts! What if they are looking for someone to feature or MC for them all the time? If you have your shit together, you could be that person and you could benefit from their ability to get into more clubs, which means more money in your pocket.