I am a pretty low key guy, so I like to leave the producing of shows to other people, but when I do, I have learned some things about it.
Venues Have Ridiculous Expectations:
When a local comedian ask me what I would tell a venue that I want to do a show with I tell them do not make insane promises. Why would you do that when they already have insane ideas on what to expect. A lot of places want to see a certain return on their investment. That makes sense. The problem is comedy doesn’t sell like alcohol and pool tables. You have to do a little leg work. That means putting up flyers and posting to your social media pages (if they have one) to let people that frequent your establishment know that something different is going on. I have walked into places an hour before the show starts and they are pissed that no one is there. You look on their Facebook page and look around and not a sign around to suggest that anything was going to happen that night.
You Have to Babysit Comedians
One of the things I hate the most about putting on a show is having to hold the hands of grown ass adults. There are just a good amount of comedians out there that you just have to keep an eye on more than others. Now, I am not talking about the creepy stuff, I am talking about normal comedian stuff like sending you their promo kit, or promoting the show, or showing up to the show. I have had multiple comedians during my time just not show up. When I asked one dude he said, “I didn’t know I was on the show.” The show that for three months we promoted with a flyer with his big ass head on it.
It’s a Constant Fight
If you are producing a regular show, you know that it is a constant fight. You have to convince people that the thing you are putting on is better than the alternative activities they would do on that night. You have to keep interesting acts coming in, which can be hard when you have an out of the way show, and comedians can’t work other things to make it more profitable. You are constantly promoting shows which can have a numbing effect on your audience. It is a constant struggle to get asses in seats so you can stay running one more show, and all it take is one silly ass thing to fall through and you can have a ruined show or worse, a messed up reputation.
Producing your own shows isn’t for everyone. That is why that isn’t the angle I have taken in my comedy career. You have to be willing to walk into rooms with business people and explain to them why they should waste their resources on you and your show. You have to be willing to promote over and over because just telling people one time that a spot has comedy isn’t enough. There are people that do it successfully though and to those I salute you.