Comedy, like a lot of entertainment type professionals, are mainly entered into because you love it. The problem is that if you are trying to pay your bills with nothing but comedy, you have to treat it like a job.
The problem is me
I think I could do a lot of jobs, but what keeps me from doing them is the people. That is why I don’t have an office job, the people sucked. When I moved into doing comedy exclusively, I tended to do what I would do at a normal job when someone isn’t looking: nothing. I don’t know how many hours I have wasted watching Youtube or playing video games when I should be doing everything to get more gigs. I think the reason it is so easy to put off is because the anxiety that comes with contacting people and working out dates and all of that just drains me mentally. The thing is, normal jobs used to do that as well! I just couldn’t take my pants off while doing it.
The hurdle
Comedy is about 10% jokes and 90% trying to get a club booker to answer your email. I just imagine my email getting tossed into a folder with the rest of the hopefuls that want to do their club just waiting to get deleted. The large majority of bookers out there have a stable of comedians that they will go with to get a show going. That is just how people are. We tend to take the nearest people around us, and forget the rest. I don’t think it is malicious or anything, it just becomes a problem when you need to fill out a 52 week calendar with more show dates and less “play video games and go to sleep” dates.
What should you be doing
The first things you should have done is a good headshot, a nice bio, and a video of your performance. Go get a professional headshot, and not a selfie. Writing up a bio should be a quick process of about four or five sentences about you and your comedy. Record your set and have different lengths. I used to have a three and ten minute video, but now I have heard people wanting even more. I don’t know why because they are not gonna watch it all.
Now that the basics are out of the way, you can treat this like a job. some people like to get up and write for a couple of hours, then check emails and respond to any they get. I can’t do it like that. I spend the first hour after waking up wondering where I am and how I am still alive. I usually check emails and if any are comedy related I get to those first. Most of the time I will get booking notices that are being sent to many other comedians, and it is a first come, first serve type of situation, so I want to reply as soon as possible.
Now that I got that out of the way, I am supposed to send out avails for the next couple of months. I say supposed to because this is the biggest anxiety point of being a comedian for me. I always feel as though I am begging and I am almost relieved when they never reply which is ridiculous! At least when they say no or to check back in later you have an answer, but that fear of hearing no paralyzes me. I have a list of comedy clubs and bookers that I go through and if I get a solid no I just leave them along for about six months. If I get a reply telling me to reply later I will note that. Out of the years of me doing this I have gotten into about 10% of the clubs I send avails to. That seems low, but you have to remember that they get a ton of emails and videos. If they don’t know who you are, or if you don’t have a ton of followers on social media then it is a tough road.
After that, if I have any video to watch I will look at it and see if there are any clips I want to cut and post to the web. I used to be one of those guys that thought less is more, but with social media you have to be releasing stuff regularly to gain the attention of these folks. So if it is a joke that I may not tell again I will post it to the regular social sites. I record a lot so that is another pain point with me. I will have hours of video that I somehow put off on watching and then when I finally get the nerve to, I have way to much of it and I end up deleting a lot of the videos
All that doesn’t really take that long. Maybe three or four hours. I usually write out the emails to the clubs one by one so they are not a copy and paste job. Usually because the references I have for different clubs will be different. Most of my time should be spent on generating content for social media because having followers or subscribers is a big deal to people trying to sell tickets.
Why is this so hard to do
The main reason why I don’t do this every single day is because I am not that disciplined. I like being able to do what I want to do, but when your job is to go across the country and make people laugh, you have to be regimented about it. Three or four hours of sending and replying to emails and editing videos would be most people’s dream. No boss breathing down your neck. No co-worker drama. Just you and your thoughts…and that may be why it is hard for me. I am not a pessimistic person, but I do have low self-esteem and that can drive me to avoid doing some of these things because I don’t believe I am good enough to earn them.
That fear of rejection and that thought of not adding up can really have a toll on your career. I have been doing this for long enough that most people in my position would be all over the country telling jokes, yet I am mainly a regional act because of depression and low self confidence. Treating it like a job makes you push through it because that is what you would do at your job. When I was in the military, I hated the monthly group meetings my job would do. I did it because it was what I had to do to avoid getting in trouble. Even though the stakes are much lower as a comedian, I try to see it the same way. That doing these little things is part of the overall profession.