Don’t Go “Cheap” With Your Comedy Career

A lot of us are not making bank with our comedy careers.  That does not mean, however, that you shouldn’t seek out quality when you are getting promotional materials made.  Technology has made it that we can do a lot of stuff ourselves.  We can design posters, shoot head shots and film and edit videos for submission.  Well, I am here to tell you that going cheap will make you look cheap in the eyes of those that are booking you.

Lets talk about posters first.  It may seem like all you need is Photoshop and pictures of who is going to be on the show, and BAM! Poster.  Designing posters is an art form in itself!  Do you know the techniques it takes to make an appealing poster?  Are you just making a wall of text with a couple of tiny, blurred photos?  These are things to take into account!  I like to make my own posters, but not because I am cheap, but because I like to do stuff like that.  The problem is that I am not that good at designing something appealing to people that are jaded with advertising as it is.  So, if it is an important show, I like to make sure someone that is well versed in creating posters creates mine so it looks as good as possible.

Comedians just starting out don’t realize how important head shots are.  They are the first thing bookers, promoters, and your potential audience will see of your face.  What people fail to understand is that there is a difference between a head shot and other types of photos of your head and neck.  If you are on stage performing when the photo was taken then that is considered more of a candid photo.  You may not want to lead with that for many reasons.  The light may not have been the best so you look like you have a triple chin.  One of your eyes were slightly closed when the photo was taken so you look like a knock off Pop-eye.  You should be getting your head shot as soon as you think you want to make money doing comedy.  It doesn’t have to be in a studio, but you do want it to be a structured environment so the photographer can get the best version of you on the sensor that they can.  You also want to get them redone every couple of years or when you change something significant about your face (beard, no beard nose ring, face tattoo).  I take head shots so whenever I talk about this I have to make sure that I say I don’t care who you go to for your head shots.  I care that you take good head shots because bookers get tons of emails with a ton of promotional material and the last thing you want is for them to ignore you because you had your friend take a photo of your head with their iphone.

A lot of comedians just starting out also tend to forget another important part of your promotional materials and that is the video.  I have a couple of articles that you can read about why video is important.  I have seen comedians ask if anyone has a camera to film their set.  If you are using it to send to bookers (as opposed to just uploading it to YouTube), then you should be asking more questions.  Do they have a decent camera?  You want something that can take good video in low light.  Do they have a lens that can record you cleanly on stage?  If they are in the back of the room with a 35mm lens or an iphone, you will look tiny and promoters don’t want to see a bunch of silhouettes and your tiny ass up on stage.  You want someone that can get you from roughly the waist up.  Do they have the ability to get good sound?  Do they have a way to either get the sound from the soundboard or are they using just the camera’s mic?  If they are just using the mic on the camera, then you are gonna get everything AND your set.  That is distracting!  Are they gonna color correct the video or just give you what came off the card?  This is where it pays to pay someone some money to film you! If you look like a smurf because the white balance was off that tells the booker that you most likely just sat a camera in the back of the room and hit record, so you aren’t really trying that hard to get work.

Here is the thing.  I learned all these lessons the hard way.  My first head shots were taken by my girlfriend at the time.  She didn’t know anything about photography.  We just took them around Eastern Washington University and sent them to bookers.  I would set my camcorder up in the back of the room and send that video to comedy clubs.  It would be all dark and I was so far away that you could tell I just sat it and forgot it.  I didn’t get a lot of work because I was trying to go as cheap as possible.  Now, it is worth it to me to pay someone to design a poster or my t-shirt.  I charge comedians to record their sets and take their head shots. The thing is, I did not go to school for this stuff, so I encourage them to seek out someone else if they are not happy with the results I provide.  If you want to make a go at comedy, give it a good go, and don’t go cheap!



So, You Want to Produce Your Own Show…

So, you have been beating your head against the wall trying to get into your local club (other than at their open mic nights), and now you think you should produce your own shows.  Not so fast power ranger!  There are a lot to take in before you start performing in the corner of your friend’s bar.

The Proposal:  You can’t just walk into a bar and say, “Give me 9,000 to perform here!”.  You have to be prepared to answer questions and dampen expectations.  You have to understand the business in which you will be intruding upon.  They will look at it like this:  Will I get a return on my investment?  These are businesses, not charities.  If you are charging an amount they can’t possibly make back then they will not want to do it.  How many people can the bar hold…comfortably.  If you want the show to be a success, you have to ensure that everyone can enjoy it.  If you have 30 people standing, that is the area in the room that is gonna get loud and cause a distraction to all the other audience members.  When you speak to the manager or owner of the place, you have to make sure they understand that just because you put a show on in their establishment doesn’t mean they will get a new customer base.  The people that come into their place of business will be there for between one and half and three hours and that is when they have to sell their product to them.  After that those people may never come back there again.  Don’t tell them that they are going to make X amount of money.  You can’t guarantee that and that will make it seem like you lied to them if they don’t.  Let them know your job is to keep them there and their job is to sell their product.

Comedians: If you are planning a long term comedy spot, then you have to have a stable of comedians.  If you live in a place with a small comedian pool, it may do you well to reach out and see if you can wrangle comedians that may be passing through, or looking to pick up extra work.  The last thing you want to do is have the same comedians come through time after time.  I have seen so many comedy spots rot and die away because the producer had such a small group of comedians to choose from that people were no longer interested.

Other Tidbits: Start on time!  Don’t have people waiting for that imaginary audience.  When you are talking price, make sure it is enough to attract people to the gig.  If you charge too little, only the people in the immediate area will be able to do it, leading to your running out of comedians quickly.  Try to get enough money to invest in advertising.  That extra money could mean a couple more butts in seats. And finally, always remember to have fun!  You are performing and getting paid!  Enjoy it!

Why It’s Hard To Break Into Comedy Clubs (For Some)

I hope everyone had a happy New Years.  Now it is time to get back at it.  With this one let’s talk about the difficulties of getting booked into comedy clubs.

If you think about it, comedy clubs are very unique.  Comedy is the one of the few performing arts that basically has its own space.  There is not a ballet bar, or a poem emporium.  This obviously means that if you want to ply your trade in stand-up this is one of the first places you would look. You would think it would be as simple as emailing the person who books talent at the club and if they see a use for you, then you are good to go.  Well, it is not that easy.  Let us talk about the simple fact that there is only so many comedy clubs in the country.  Sure some cities like Chicago and New York City have several, but a lot of places may have just one club, and that one club has between 48 to 52 weekends (depending on things like when holidays fall and such) in which to fill.  Most comedy shows have a MC, feature, and headliner.  So at most, a club needs three comedians a weekend.  Now I hope you see that there are a ton of people that have the capacity to fill these spots, so that makes comedy clubs sort of a gate keeper.  If they want to have people return, they want to put on the best show they can afford.  That means they have to be a little more picky then say the sardine factory that just needs to fill five canning positions.

Now the above tries to explain why its hard to get booked into comedy clubs on just a numbers aspect.  The thing is you have another hurdle, the booker.  There are men and women all across this country that book these shows and because they are human and have particular tastes, they will make decisions for a variety of reasons.  I have heard them all.  From just not that funny to you live too far away and we don’t want to house you.  Also because they are human, they are not immune from just grabbing what is nearby.  Why book a comedian for a show in Atlanta when they live in Portland?  Why not just look in your immediate vicinity.  Especially for features because there are a ton of people that can perform between 20-30 minutes of comedy.  It is less stress to know that most of your talent is in town.  That is why it is really hard to get booked as a MC or feature the farther away you look.  They can just grab a local comedian to MC and save money and hassle.  They don’t have to worry about comics changing their minds at the last minute because they can’t afford to come perform.  You also have to think about the booker and the amount of inquiries they receive on a day to day basis.  I can only imagine all the emails and packages they get from comedians that want to work their club.  They can’t possibly get to it all.  If you receive 200 emails a day, it will get to a point where you will ignore a ton of emails and base your decisions on what your peers are telling you.  Then there is just plain ole biases.  They may not like musical comedians, or comedians that wear hats on stage.  They won’t tell you this outright, but it could keep your from getting work from them.

Here is another thing.  Comedy clubs are businesses.  They are not non profits that are putting on comedy shows for the good of the community.  They are trying to get the audience to buy food and alcohol, and your quips about Tupperware is what is keeping them there.  These clubs are looking for people that can put asses in seats.  It is not so much how funny you can be, but an as of now undiscovered equation between funny and popular.  Why do you think your local club has that former porn star coming to town next week?  Because they are popular enough, and sometimes funny enough, to put asses in seats and make the club some money.  If you can’t offer them that, then it is hard to break in.  This is not so much a concern of MCs and feature acts because they are seen as younger, less experienced comedians, but headliners have to worry about this a lot.

So, how can you increase your chances you may ask.  Well, the thing you have to remember is persistence. You have to be able to accept that you will get turned down a lot and keep trying to get in contact with these clubs.  You will send out hundreds of emails and you may get one response back.  It’s important to know that you can not guess what is going on on the other side of email.  The booker may be ignoring emails.  They may be seeing it and not responding because you do not fit their place.  I will say this, if you got a response and they say no, then you should not keep sending them emails.  Accept the no and when you have a new headshot or new video for them to take a look at, then you should probably give it another try.  If they say contact again in six months, then do that. I have an spreadsheet (I know!) where I can check off who I have contacted and if they responded to me.  I don’t use it as much as I should, but it is helpful in keeping track.  You can also hit up the club’s open mic.  This is a great way of getting in front of people that can get your booked.  Don’t see it as a guarantee that the booker will be there though.  If I can get there, I like to do that because networking and getting to know bookers and what they are looking for is a great way to improve your chances of getting work in the future.  You can also try booking independent shows in clubs during off nights.  Some clubs will let you rent their spot on a night where they are not doing a proper show and you can show them that you have enough pull in the area to be brought back for a weekend.  You can also try this with a specialty show.  We have a show in Spokane called Drink N Debate, and it is put on at the Spokane Comedy Club every month.  The bookers get to see a lot of comedians and can evaluate them for potential work.

The key is being persistent and remembering that it is an uphill battle, but one you will have to go through if you are trying to get into comedy clubs.


Finding Your Niche In The Market

If you are just starting out on your comedy journey, then you may be trying to find ways to target the people that will enjoy your comedy.  This is why I am here.  I will try my best to help you.  I am using demographic and niche kind of interchangeably, please don’t get too butt hurt.

Here is the thing you have to learn first of all.  When you are just starting out.  You will usually have no clue the demographic that will enjoy your material.  This is completely normal. Don’t sweat this too much.  The more you write and the more you perform, the more you will get a grasp on who in the audience is enjoying your material.  Another thing to take into account is that everyone, and I mean EVERYONE falls into some sort of niche or category and sometimes you will be able to operate in multiple niches.  Even someone like Kevin Hart, arguably the hottest comedian on earth right now, falls into a niche.  His niche seems to be very large, but it is still a niche.

Some people have an idea of where their material is taken them.  There is a comedian I know that has a large chunk of “drug material”, when he is getting booked for shows, he is usually getting booked on shows where drug use is the theme or in places that are a little more “loose”.  This is not his only niche however, because he is a talented comedian, he can do other stuff.  This is important when you do not have a large fan base because it allows you the ability to work more often.  If he could only tell jokes about drug use, then he would be extremely limited, especially in an area of the country that is a little more conservative, and frowns upon that sort of stuff.

Some comedians don’t have no clue who will like their comedy so they bounce around until the hole in the market opens allowing them to fill it.  This is what happened to me about six years ago, when there were a lot of corporate comedy going on and they wanted comedians that could perform relatively clean.  It was something I didn’t want to do because I enjoy cursing and doing what I want on stage.  The thing that got me doing it was because of all the benefits of doing these sorts of shows.  You usually did one show and they feed you and paid for travel expenses and the pay was really good.  I figured since all I had to do was not curse that much, I could do it since there weren’t that many comedians in the area that could.  It helped me earn a good deal of money and because the market is still in need of that type of comedian in Eastern Washington I can get a lot of work.

I would not say this is the only niche I can fill though.  People want to put me on shows because I am black, or because I am a veteran.  Sometimes you have to use your life experiences to your advantage. I know of former teachers turned comedians that are now performing at corporate events for teachers.  Former drug addicts that go around and perform for others to put a lighter spin on a serious issue.  There are many niches in the market that can be filled if you know that it exist and that you can target it appropriately.

How do you find these niches in the market.  Well, if you are a comedian then go to Facebook and find a area page for comedians.  Every area has one.  Join it, and see what bookers and comedians are looking for.  If you fill that need then go after it and network seeing if it is a market that you can use further down the line.  Another way is going to a site like GigMaster or GigSalad and signing up (you can sign up for free, but they usually want your money), you can then observe the types of shows people are putting, and then you can hopefully go on to fill.  I do a lot of private shows during the fall and winter and it is because of sites like these that I know about them.

If there is one more piece of advice I can give you it is this:  Don’t pin yourself into one corner!  Just because you like video games, doesn’t mean that everyone on the planet will want to listen to that.  Write what you like, but keep yourself open until you gain a following and can afford to do what you want.

Treating Comedy Like A Full Time Job

If you are looking at a career in stand-up comedy, you have to realize that there is more than just writing and getting on stage.  Those are the fun parts!  The tedious parts, the parts that separate the successful comedians from the ones that never get it together are not fun at all, and can be down right embarrassing at times.

Unless you lucked out and got picked up by a touring act after your second open mic, you will learn that being a full time comedian means talking to lots of people.  Bar owners, promoters, bookers, event organizers, you will be talking to all of them.  Most comedy is booked because you have a relationship somehow with the people putting on the show. You meet them at a festival or competition.  They saw you perform and wanted to add you to their roster.  80% of my work comes from people that know me and my work before hand.  20% is generated by me without any prior knowledge of the other party.  That can be private shows, or special events.  It can be a spot that I contacted about comedy and they thought it was a good idea.  No matter what, you will be answering emails and taking calls.  I usually prefer emails to calls because then you have all conversations in writing. Trust me, this can save your butt.  This is at least 3-4 hours a day of me returning emails, or sending emails and playing phone tag with folks.  This is a big part of comedy for the non agent, non sought after comedian.  You have to generate the work.  It doesn’t come to you.

Then there is the driving.  All the driving.  Unless you live in a congested area, you will probably have to travel to a lot of shows.  I am not a big time comedian getting big time money so there are not that many plane rides in my budget.  The longest I have driven in a day was 13 hours, and it was during a snow storm.  It has gotten to the point now that a two hour drive is a plenty little Sunday stroll.  This adds a lot of time to your “work week”.

And with all of the above, you still have to keep writing new jokes and staying relevant.  The last thing you want to do is start getting your career going, but the one thing that is feeding you slowly starts getting more and more dated.  I feel it is important to remember why you wanted to be a professional comedian.  You wanted to be one because you liked to tell jokes.  If you liked to drive or answer emails for a living, then you would have gotten you CDL or kept your day job.  It is important to keep these things in mind because it is a tough road from getting booked every other month to trying to pay your bills with the money you get from performing.  I am lucky in that I can barely get by on the money I make from comedy, but that comes from a lot of work, and I have much to do if I want to feel good about my comedy career.

How To Stand Out In Your Comedy Scene

A lot of comedians think that the best way to stand out is to just be funny.  All you have to do is write material, work it out week after week, and someday…you will be able to host!  Here is the thing that a lot of comedians just can’t understand: That is not the way to stand out in your scene.  I will tell you what does and why?

You may be saying, “Well, Harry, handsome mofo you, why isn’t being funny the best way to stand out?  That is my job, right?” Your job is to be funny, but being funny is just a part of being a comedian.  You have to think about all the stuff that a comedian does before and after they get on a stage and be funny.  You have to get to the show, on time.  You have to perform your time, not going over or under.  If you are gonna be on stage, you should probably not be up there so high that you forget your material, or go after people in the audience.  When you are off stage, it is probably not a good idea to touch the wait staff (unless they consent of course).

If you want to stand out, you have to do what the others around you are not willing to do.  For example, in Spokane, we have a major comedy club and some independent shows.  If you show up to the open mics and show yourself not be a douchebag, it is not that hard to rise to the top of the scene and start working at the club, where you can be sharing the stage with some huge names.  Because in almost every scene I have witness, there are the same groups of people.  You have the entitled people that think that they should get work because they have stuck it out. You have the comedy fans that are more into the idea of comedy then actually creating and performing their own stuff.  Then you have just lazy comedians that will not show up to open mics, and when they do they are still performing the same jokes.  It is not that hard to rise above these guys.  While they are sitting around wondering why no one is booking them, you are making face time with all the other comedians that are trying their best to, just like you, stand out and be noticed by the people that are booking shows.

People always look at me and assume I get work because I make people laugh.  That is so far from the truth.  At first it was because I was available, and that I could go to places at a moments notice.  Later, bookers turned to me because I was dependable. I got to the venue on time and was nice to the staff.  When the manager of the room sees that, they will book you again.  Now, if you suck, you will get some work, but after awhile it will be harder, but the idea here is to get your foot in the door with a lot of these bookers and promoters by being dependable.  Bookers need people to fill time.  Yeah they want a great show, but if the funniest person on the planet only shows up 50% of the time, then there is no show.

Look comedy is still hard, if you have read any of this blog you know that, the thing is to make sure that you are setting yourself up for success, and that means getting out and being seen and not being a horrible garbage person.

Gift Ideas For The Comedian In Your Life 2016

I thought I would update this article to give those out there more ideas on what to get that special someone in their life that also happens to deal in the funny arts.  They will be in three categories: Stocking Stuffers, Mid range (sorry I couldn’t come up with s cooler category), and then Loaded.  I hope this guide will help you find a great gift for the comedian in your life.



These are great for the comedian that is hard to shop for


Pens: Comedians need a writing utensil when an idea hits their head meat, so you might as well keep them well stocked in pens.  I like gel pens.  I don’t know why, but I tend to gravitate to them.  Get them a box of pens and whenever they are thinking of the perfect butthole joke, they will think of you.


Gift Card:  A lot of people think gift cards are lazy gifts.  I don’t!  I love them.  Instead of someone getting me something I will never use, I get to go out and pick what I will leave in my closet forever.  This is a great idea for the comedian that is so hard to shop for that you are losing sleep because of it.


Netflix:  If they are a road comic, they will love you for getting them a subscription to a service like Netflix. While they are in a hotel room or on the side of the road trying to get some much needed rest, they can watch their favorite comedy special.



This is for the comedians that you want to spend a little bit more on.


Moleskine Smart Writing Set:  Comedians love to write, but they are also afraid of losing their notebook or once the notebook is full, and they have to write in a new one, all of their previously written jokes are not with them.  No longer!  With this bad boy, they can still write like they are Ernest Hemingway, yet keep all of their writings with them through the smart writing app.  They also have notebooks for evernote and livescribe, so if they use one of those services it will save right there!


Squarespace:  Every serious comedian (and even the not so serious ones) have a website.  You need something to send folks to other than you Facebook page (that is so 2012).  With a squarespace subscription, they will have a great place to set up a site that looks really good.  I am not a website builder, but looks pretty good.  The price is low, but the quality is high.


GoPro: Watching yourself on stage is a good way to see what you need to change.  Pictured is the gopro 5, but they have a cheaper gopro session 5 that is good as well.  You can mount these bad boys anywhere and with the included app, they can see their shot without having to keep readjusting it if it is in a hard to reach spot (like over an audience member’s head).  They also have editing software that will help them clean the video up and have it ready for potential bookers.



This category is for those with deep pockets or you really, really love that comedian.


Camcorder: Getting good video of your sets is really important when you are trying to get into competitions and get booked.  Hook your comedian up with a baller camcorder like this Sony FDR-AX33. It records in 4k, so when that comedy festival organizer sees every crease in their slacks they are a shoe in to be picked!


A New Phone: Phones.  Where would we be without them?  Probably not in the bathroom playing candy crush.  Smartphones are like swiss army knives of tech.  A comedian can record their shows, and then edit them and then send them to YouTube for the world to see within minutes.  Pictured is the iphone 7 plus, but it doesn’t have to be Apple (make sure you know what operating system they like before getting them a new phone) Android has several great phones like the Google Pixel and then there is the OnePlus 3.


Surface Pro 4: Nothing says you love someone like a new laptop, tablet thingy.  The surface pro 4 is everything a world traveling comedian could want in a device.  It has the power of a laptop, but the portability of a tablet.  They can sketch out their poster ideas right there on the touch screen and when they want to edit their script they can with type cover that can be had later.

I hope this gives you some ideas on what to get that special comedian in your life.

Special thanks to Michael Glatzmeir, Ryan McComb, and Missy Narrance, for the help with this article!