In my time as a comedian, I have changed my mind about many different things, most recently comedy festivals (mostly). Well, after much thought, I have changed my mind on something else. Using social media as the only way to expand your brand.
Social Media is crowded
In the olden days (2005) people got on social media to see if their ex from high school was still with that person they hated. You got a MySpace account and you tried to talk local women to come to your house.
That all changed when two comedians of note Kevin Hart and Dane Cook, gained a lot of fame (and money) by using social media to it’s fullest. They started gaining fans, by reaching out to people in the places they were performing. Once a couple rappers sold millions of ringtones through their social media push, everyone trying to sell something used it not as a place to booty call an ex, but to make a buck. Some relied on it too heavily.
Social Media tricks you
Once people started using social media as an internet hub, it became harder to use the tricks that got Hart and Cook into the millionaire’s club. It wasn’t just that people would ignore you bombarding their inbox with show adverts to shows they couldn’t attend, social media platforms started using tricks to make sure you spent money to have your “brand” seen by everyone that followed you.
Just because you have so many people following you, doesn’t mean they all see what you posted. This makes it hard for a low level comedian to use social media effectively. Yes, you could spend some money to have more people see your comedy flyers, but you are less likely to have your stuff seen by people your organically found.
What is the solution
Owning a website ensures that people see your stuff. All of it. Yes, having a social media presence is still important, but having a website makes sure that the people that like you will always be able to see what you are up too. Your website is the only sure fire way to get your message out there.
I used to be one of those people that depended on just a facebook page and I would push it, but people can follow it and still not know that you have a show near them. I made a website awhile ago and get just as much traction to that then I do my facebook page. People remember my name and they type that into their search engine of choice and my site pops up. There they can see when and where I am and get to see video of my face just to make sure I am too their liking.
Social media is still important
I don’t think social media will ever not be an option for artist because so many people are on some sort of social media platform. That is the appeal of it. It’s just that with the way these platforms manipulate what everyone sees really makes it hard for an up and coming comedian to use it to get more asses in seats. Sure you can spend money to get it in front of many people, but they only see what you advertise. That is why a website is crucial so they audiences get a better picture of you and are more likely to come watch you perform.