The Exposure Myth

If you have dealt in anything artistic, you have had someone come to you for services and in exchange, they have offered “exposure” in return.  Let’s talk about it and why it isn’t a good idea to take them up on this offer most of the time.

When someone comes to you and ask you to do a show for them and they offer you exposure, or the promise of more things down the road, most of the time they will say, “We don’t have anything to pay you, but there will be a lot of people there.” or “I can’t give you anything now, but in the future we can hook you up.”  Think about that.  If they are a business or organization, they are paying people. Staff, vendors, coke dealers, even non-profits pay people to run the non-profit.  What they actually mean is, “Hey, we see you are a gullible comedian so we will make money off you while we can.”

Exposure is a myth.  It is a thing that people say to not have to pay everyone involved.  I have seen it from both sides and have experienced it myself.  I have had people come to me, wanting me to do a show and they were not willing to give me anything even though they were making money off of the endeavor. They wouldn’t be able to get away with that with the beer vendors.  They couldn’t ask the electrician to wire up the place and they will tell everyone who did it.  So why do they use this exposure thing on performing artists?  The reason is simple:  we are dreamers, and dreamers can be suckered easily.  We dream of walking into a show and getting discovered and then being whisked away to hollywood to star in a buddy cop movie opposite John Cusack.  What will more likely happen is they will put on the show, not pay you, and then either never call you again, or try to do the same thing to you in the future.

Another reason why we get hit with exposure instead of money is because a lot of people just do not value the arts.  When they see a band, they do not see the hours it took to learn the instrument and the hours that was put into practicing those songs.  When a comic steps on stage they only see a guy up there telling dick and fart jokes.  They don’t see the open mics and writing and all the damn driving.  They think it is easy, or that since you are local you are not really worth it.  Well, you are.

With anything there are exceptions.  I perform at a couple of charities a year. I don’t expect to get paid a nickel. There are also shows like showcases that many clubs hold so they can see what talent they may bring in. Those are really the only exceptions I see, and honestly I wouldn’t do a showcase unless I knew the details beforehand. You may think that a club that is offering you to do time in front of a big time comic is awesome because you think that something will happen that will lead to more work, but in all honesty it won’t, so get what you are worth now instead of hoping that you will get work from all that extra exposure you are getting.

When I first started out, I would do shows where the booker or whatever would say I would get seen by a lot of people and that will lead to a lot of work. It didn’t happen, and they made money and the other comics, who were smarter, made money, but I didn’t get anything and they never called to book me for that paid show they promised.  I had to learn quickly to ask people what it was paying up front, and if they told me it wasn’t then I just told them I couldn’t do it.  Now, if you are just starting out, you will feel like you have to do it because that is how you get in the door.  That might be true, but then a booker or promoter knows that is messed up and would ask you to do a five minute quest set, not do your entire show for nothing.

With all of these articles about comedy, I try to give it to you from my perspective, which may not be a good perspective for those that are working consitently in comedy.  I am speaking from the view point of a comic that gets work, but not enough to get a new car or buy a plane ticket a week before I am suppose to go somewhere (damn they get expensive).  I hope these things help, and if you need a comic, and are gonna pay more than in exposure…get at ya boy.

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